Senior Digital Strategist
Vancouver
Full Time
What We Are About
At Fastloop, we have a deep passion for helping businesses build for the future.
This comes to life based on our adoption of leading technologies and best-in class business expertise within our three core pillars of excellence: Big Data, Cloud Technology and Advanced Analytics.
We are not your typical consultants. We are business operators and technology experts who understand how businesses work from the inside.
Fastloopers are problem solvers and like to roll up their sleeves and get in the trenches with our customers. We genuinely enjoy helping organizations make sense of their data and their infrastructure, so they can realize new competitive advantages and accelerate their digital transformation journeys.
Fastloop is based in Vancouver, Canada, but provides a flexible and hybrid working environment to candidates across North America.
Successful candidates will need to work within Pacific Standard Time.
About the Opportunity
The Strategy team at Fastloop sits at the fore-front of emerging technologies, helping clients uncover how to accelerate their business in a hyper competitive environment.
By applying the latest strategic thinking, the Sr. Digital Strategist is responsible for developing robust solutions for large scale marketing, loyalty, e-commerce and digital teams. With an eye on ever-changing advances in the customer experiences, customer data, and scalable platforms, the Sr. Digital Strategist will work on the development of initiatives that cover personalized communication strategies across omni-channel retail, DTC (direct to consumer), and loyalty programs.
The Sr. Digital Strategist will have a keen eye for excellence across the changing landscape of growth, marketing, loyalty, DTC, and operations – always delivering outcomes that generate business impact for our clients. The Sr. Digital Strategist must possess a passion for understanding the underlying drivers across business sectors, industries and broader market trends with the ability to marry these together into industry leading digital transformation strategies.
Responsibilities
- Evaluate, plan, and implement improvements to digital strategies across multiple mid- to large market enterprises;
- Provide thought leadership in Direct-to-Consumer / Customer 360 degree engagement strategies, from tagging, data ingestion, customer journey orchestration, to activation in growth, marketing, media, and loyalty platforms;
- Conduct research and stay on top of the latest trends happening in advertising and marketing environments (e.g. changes happening with third-party cookies);
- Create actionable, customer-focused, business-minded strategies that can create incremental revenue for clients;
- Determine optimal change management, org structures and resource requirements to manage transformative technology implementations;
- Plan and manage strategic projects, working with a diverse group of technology talent across data architecture, data engineering, digital marketing and loyalty;
- Use data and insights to create compelling and well-justified recommendations for the client's business products and services; and,
- Cultivate and support the growth of the client’s business; and be the champion for customer insights and strategy with clients and internal teams.
What you'll need to succeed
Must-Have
- 5+ years in diverse marketing, advertising, loyalty, strategy, digital, technology consulting and/or ecommerce
- Hands on experience with diverse set of marketing-tech, ad-tech or loyalty-tech systems (including CRM, Data Management Platforms (DMPs), Customer Data Platforms (CDPs), Loyalty Platforms, Digital Asset Management Platforms (DAM), Offer Management platforms, Master Data Management Platforms (MDM), etc.);
- Experience in Retail, DTC, B2C type working environments;
- Deep work on Google Analytics and Google Tag Manager;
- Excellent analysis, research, and planning skills;
- Excellent presentation and communication skills;
- Strong experience working directly with executive/c-suite levels;
- Able to work in highly flexible, start-up, fast paced environment; and,
- Passion for technology, business, customer experience, innovation, and digital solutions.
Nice-to-Have
- Experience with Public Cloud Technology (Google Cloud, AWS, Azure); and,
- Experience with BI platforms (Power BI, Looker, Tableau, etc.).
Ready to join the team?
